The AI Platform for CPG

Win at retail with Sous,your CPG AI Analyst

Turn syndicated data into buyer-ready insights in minutes, not weeks. Stop drowning in dashboards and losing weekends to deck work.

See Sous in Action

Watch how Sous transforms syndicated data into actionable insights that win at retail

Sous doesn't just report, it reasons

Sous agents handle the heavy lifting—mining the data, surfacing the story, and sizing what to do next. From knowledge layers to context-aware intelligence and autonomous agents, Sous is designed to follow the workflows of CPG teams.

Knowledge Layer
Analysis Layer
Semantic Layer
Context Layer

The first platform designed to leverage AI speed
and scale in CPG analysis

From knowledge layers to agents that work inside your cloud, Sous brings context and control to every answer.

Autopilot Reports

Agents refresh your decks with your brand templates. No copy paste. No manual updates.

Surface What Matters

Sous mines your data for watchouts and opportunities. It explains why movement changes and what to do next.

Build Your Story

Turn insights into visuals that fit retailer expectations. Export directly to Keynote or PowerPoint.

Ask your data for outcomes

Easily uncover recommendations, insights, and outcomes for your brand using syndicated data—no more manual digging through dashboards

Flavor whitespace analysis showing food-inspired flavors outperforming category growth
Analysis Acceleration

The AI context layer that gets your universe

Sous brings your brand knowledge, category expertise, and retailer context into every part of your workflow.

CPG Knowledge

Sous is fine-tuned with CPG best practices, ensuring every output understands syndicated data structures, retail calendars, and category dynamics—unlike broad LLMs that lack this specialization.

Brand Knowledge

Infuse your brand's unique positioning, SKU hierarchy, and strategic priorities into AI-generated insights. Sous analyzes your brand architecture to ensure consistency across all outputs.

Retailer Knowledge

Define and manage key retailer relationships and presentation formats directly within Sous. This ensures your stories speak to each buyer's priorities while staying true to your data.

Category Knowledge

Enable Sous to securely access and utilize your category expertise—such as competitive intelligence, seasonality patterns, and promotional calendars—ensuring every analysis reflects the full picture.

Ready to transform your CPG analysis?

Join forward-thinking brand teams using Sous to win at retail.