Privacy Policy

Last updated: January 2026

Overview

Sous AI, Inc. ("Sous," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our platform.

Information We Collect

Contact Information: When you sign up for early access or contact us, we collect your email address and any information you provide.

Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type, referring URL, and pages visited.

Platform Data: For enterprise customers using our analytics platform, we process syndicated retail data and enterprise data you provide to deliver our services.

How We Use Your Information

We use the information we collect to provide and improve our services, communicate with you about updates and opportunities, analyze website usage to improve user experience, and comply with legal obligations.

Enterprise Platform Data Protection

Data Confidentiality & Limited Use: Any customer data provided to our platform remains the customer's Confidential Information and is used solely to deliver the contracted services (e.g., analytics, reporting, and AI-assisted insights). We do not sell, rent, or disclose customer data to third parties except as necessary to provide the service under contract and subject to confidentiality obligations.

No Training on Customer Data: Customer data (including prompts, inputs, files, and outputs) is not used to train or improve any general-purpose AI models. Where third-party model providers are used to process requests, we route through enterprise/commercial APIs with contractual restrictions that prohibit customer data from being used for provider model training and minimize retention.

Security & Access Controls: We apply standard enterprise safeguards such as encryption in transit and at rest, role-based access controls, least-privilege internal access, and logging/monitoring for security events. Customer data is logically segregated, and access is limited to authorized personnel on a need-to-know basis.

Retention & Deletion: We retain customer data only as needed to provide the service and meet applicable legal/operational requirements, and we support deletion/return of customer data upon request in accordance with our agreement.

Third-Party Services

We use trusted third-party services to operate our business, including cloud infrastructure providers for data storage and hosting, email service providers for communications, and AI providers for processing (enterprise APIs with data protection commitments).

These providers are bound by their own privacy policies and our contractual requirements to protect your data.

Your Rights

You have the right to access, correct, or delete your personal data, opt out of marketing communications, and request information about our data practices. To exercise these rights, contact us at contact@asksous.ai.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us at contact@asksous.ai.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.