sous

Your CPG AI Analyst.Where brands put data to workYour CPG AI Analyst.Where brands turn data into decisions

Built on deep industry expertise and hundreds of CPG workflows. Assign work to Sous like a coworker and go from questions to outcomes in minutes, not weeks.

Connects with all CPG syndicated data sources

sous

Where is there flavor whitespace in potato chips?

✓

Thought for 11 seconds

Retailer Assortment Analysis52 Weeks

KettleRegularFood InspiredBakedPoppedOther

$180M

MULO

$45M

Natural

$32M

C-Store

$28M

Club

$27M

eComm

So What — Where's the Opportunity?

Category growth accelerated +5 pts to +4.2% ($312MM), driven by flavor innovation and format expansion.

• Food-inspired flavors driving disproportionate growth

• ~35% of new items on non-seed-oil bases, clean-label tailwind

• Natural channel at +7.8% vs. +4.2% total

sous

Where is there flavor whitespace in potato chips?

✓

Thought for 11 seconds

Food-inspired flavors are outpacing the category by +15.3 pts. Biggest whitespace sits in tangy and vegetable profiles, especially in kettle format.

Full analysis and deck are in your workbook →

Would you like me to look into which brands are driving food-inspired flavor performance?

Snack Category Data

Snack Flavor Analysis

Flavor whitespace analysis across snack formats and channels — L52W ending Dec 2024

Retailer Assortment AnalysisTop subcategories + All Other | 52 Weeks

Kettle

Regular

Food Inspired

Baked

Popped

Other

$180M

21%

20%

16%

MULO

$45M

23%

19%

18%

Natural

$32M

17%

13%

19%

C-Store

$28M

14%

27%

Club

$27M

18%

15%

22%

eComm

So What — Where's the Opportunity?

Category growth accelerated +5 pts to +4.2% ($312MM), driven by flavor innovation and format expansion. Three signals point to actionable whitespace:

• Food-inspired & cultural flavors driving disproportionate growth — Korean, Mexican, Middle Eastern cuisines entering fastest

• ~35% of new items launched on non-seed-oil bases, signaling a clean-label tailwind

• Natural channel over-indexing at +7.8% vs. +4.2% total — highest whitespace density in tangy & vegetable profiles

Format Share of Sales vs Share of GrowthTotal US | Full Year

Share of Growth

Share of Sales

KETTLE

29.9%

29.1%

BAKED

26.3%

28.2%

REGULAR

18.5%

24.6%

POPPED

18.1%

15.7%

RIDGED

7.2%

2.4%

↕ Scroll to explore · Type a question and press Enter

How It Works

Assign work to Sous like a coworker

Describe what you need. Sous does the work. Runs the analysis, writes the insight, and builds the deliverable. From 2 weeks to 2 minutes.

~2 Weeks

Today's Workflow

1Receive request from leadership

2Log into Nielsen/SPINS/Circana portal

3Pull raw data exports

4Clean and transform in Excel

5Build pivots + calculations

6Create charts and visualizations

7Write insights + recommendations

8Build deck, present to stakeholders

Multiple steps, handoffs, and spreadsheets...

~2 Minutes

With Sous

1Assign the task

Analyze promo lift for Q4. Flag underperformers, build a deck.

On it — deck ready in ~2 min.

2Sous executes

Pulled syndicated data

Applied promo lift measures

Identified underperformers

Built deck

3Work delivered.

Q4_Promo_Analysis.pptx

$1.2M wasted spend flagged · 12 slides

Your CPG Context Suite

The AI that actually knows CPG

CPG intelligence. Proven workflows. Every data source. Outcomes in minutes, not weeks.

CPG intelligence, built into every answer

Every answer is shaped by what your audience needs, what's feasible, and what drives revenue. Reporting best practices, storytelling frameworks, and strategic framing are all embedded from day one.

Knows what drives lift, velocity, and share, and frames answers accordingly

Shaped by your audience and intent, not generic summaries

Connects signals across your business to surface what matters

sous

Sous Insight

Proactive

OPPORTUNITY DETECTED

Kettle Sea Salt has a whitespace opportunity in Natural channel

Velocity is up 23% L4W but distribution is flat at 42% ACV. There are 312 stores with zero coverage and no competing promos in the next 6-week window.

RECOMMENDED ACTIONS

Pitch Natural channel buyer with velocity proof point

Target 312 whitespace stores in priority DMAs

Align with Q2 Natural expansion goal

HOW SOUS CONNECTED THIS

📊

Syndicated velocity data

Natural channel +23% L4W

🗺️

Distribution gaps identified

312 stores with zero ACV

📅

Promo calendar cross-ref

No competing promos in window

🎯

Org goal alignment

Matches Q2 Natural expansion target

sous

Template Library

Pre-built analysis templates to accelerate your insights

System Templates3

Brand Ranking

SYSTEM2 steps

Top brands ranked by dollar sales with share and growth metrics

Channel Mix Analysis

SYSTEM3 steps

Stacked channel breakdown by sub-segment across retail channels

Promo Lift Analysis

SYSTEM10 steps

Measures promotional effectiveness with lift metrics by tactic

Proven workflows, not blank prompts

Pick a template built from real CPG workflows or create your own. Sous embeds into your existing workflow, runs the analysis, and delivers work you can act on.

Category reviews, share drivers, distribution whitespace

Promo postmortems, pricing ladders, velocity benchmarks

One click → charts + narrative + export-ready deck

Your data. Your context. Your goals.

Connect syndicated, first-party, and third-party data. Sous understands CPG semantics natively. Layer in your preferences and business objectives so every analysis reflects your reality.

Industry terminology, calculations and cross-source relationships understood out of the box

Organizational preferences and competitive rules that persist

Full context so Sous is always looking for paths forward and ways to win

sous

Data Connectors

Connect all your data sources — Sous speaks CPG natively

Syndicated (Nielsen, Circana, Spins)

Connected

Snowflake

Connected

Azure

Connected

Google Drive

Connected

Amazon S3

Pending

Databricks

Connected

Salty Snacks — US Syndicated

salty_snacks_us_syndicated.csv

DATA SOURCE

Circana

ROWS

10.0K

COLS

KNOWLEDGE GRAPH

Enriched

BRANDS

912

PRODUCTS

9,985

Make every decision start with Sous.

Sous runs the analysis, writes the insight, and builds the deliverable. Your team focuses on strategy, not spreadsheets.