The working library for AI-native brands.
Guides, essays, and news on agents in CPG, the brand context layer, and what happens when brands learn to run themselves.
Agents in CPG: the Complete Guide
What AI agents and agentic analytics really are, why dashboards fail brand teams, and how agents run SPINS, Circana, and Nielsen data correctly.
Guides
Syndicated Data: SPINS Vs Circana Vs Nielsen
What syndicated data is, how SPINS, Circana and Nielsen differ, and how to read ACV, TDP and velocity correctly without breaking the math.
The Brand Context Layer
A brand context layer is the data, semantics, memory, and rules that let AI reason about a specific brand's business. The operational definition, explained.
Agents in CPG: the Complete Guide
What AI agents and agentic analytics really are, why dashboards fail brand teams, and how agents run SPINS, Circana, and Nielsen data correctly.
From the blog
Fishwife's Secret Ingredient
Fishwife's sales team self-serves syndicated data, category reviews, and on-brand decks in a few clicks. Its Head of Sales calls Sous the secret ingredient.
Introducing Category Reviews that Update Themselves
Point Sous at your data once. When the new period drops, it loads itself and every category review, tracker, and deck rebuilds. Watch the demo.
Introducing Sous Slides
Sous Slides turns a finished workbook into a category review deck in your brand look, and checks every number on every slide against your data.
Introducing Brand Styles: Every Deck on Brand
Brand Styles is live in Sous. Give it your website and one deck you love, and every report, review, and PowerPoint export comes out on brand.
The lexicon
See Sous on your own data.
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