sous

Sous Product Data

Verified product datafor AI agents and CPG teams.

The source of truth for product data. Every claim, ingredient, allergen and nutrient, read from the pack and checked across every site that sells it.

  • 10M+products
  • 50K+retailers & brands
  • 100M+product photos

Sous Consumer Vision Agent

There’s a whole world on every package.

What it says, what it contains and what sets it apart. The Sous Consumer Vision Agent reads every photo of every product and describes it the way a shopper would.

Consumer Vision AgentThe packReal output
Cappello’s Almond Flour Thin Crust Uncured Pepperoni Pizza, front of pack123456

Claims

1Gluten free & grain free

230 g protein per pizza

3Now thinner & crispier!

Certifications & marks

4Certified Gluten-Free · No seed oils

5USDA inspection mark · Keep frozen, cook thoroughly

Product & pack

6Almond flour thin crust · Uncured pepperoni pizza · Net wt 12 oz (340 g)

Back of pack

Ingredients
26, led by water, mozzarella and tomatoes, with almond flour and cassava flour
Contains
Almond, egg, milk
01

Read the pack

Every word
on the package.

The Consumer Vision Agent reads the claims, certifications, ingredients, nutrition panel and warnings from every photo of the box.

Beyond the hero image.
Down to the words on the label.

02

See the product

The product itself,
not just the label.

The Consumer Vision Agent also looks at the food in the photos: the crust, the cheese, the toppings. Then it checks the pack’s claims against what it sees.

A shopper would call it:
“Gluten-free almond flour pepperoni pizza.”

Consumer Vision AgentThe product in the photoReal output
Cappello’s pepperoni pizza out of the boxABCDE
A

Thin crustShallow raised edge and a flat profileSeen in the photo

B

Crimped, wavy edgeA scalloped border all the way roundSeen in the photo

C

Full cheese coverageMelted mozzarella with light golden spotsSeen in the photo

D

Pepperoni across the pieBacks the pack’s “Uncured Pepperoni Pizza”Photo backs the claim

E

Pale golden rim, no charA golden rim with no visible char, consistent with a conventional oven bakeSeen in the photo

Put the data to work

From the fine print to fields you can use.

Nutrition panels you can compare. Claims, allergens and ingredients you can filter on.

03

Compare nutrition

Every nutrition panel,
in fields you can compare.

Serving size and every nutrient on the panel, per serving and per ounce. Your team can compare products without reading every label by hand.

Standardized units across products,
so you can compare an entire aisle.

Serving sizeNutrientsPer ounce
From panel to product dataReal output
Nutrition Facts

Cappello’s Almond Flour Thin Crust Pepperoni Pizza, 12 oz

Serving size1/3 pizza, 4 oz (113 g)
Amount per servingCalories280
Total Fat 18 g
Sodium 790 mg
Total Carbohydrate 22 g
Dietary Fiber 4 g
Total Sugars 2 g
Protein 10 g

Read from the back-of-pack photo, Sep 2026.

ProteinREAD FROM PANEL

10g

Fiber

4g

Total sugars

2g

Amounts for one 4 oz (113 g) serving, as printed.

Serving size stays attached to every number.

One product, every attributeField groups in the live data
Identity & packBrand, flavor, pack size, pack count
IngredientsFull statement, Contains line, may-contain line
Allergen statesNine allergens, each contains, may contain, free from or not listed
Claims & certificationsGluten-free, organic, non-GMO, vegan, kosher
NutritionEvery panel line, per serving and per ounce
Ingredient signalsSeed oil, palm oil, Red 40, preservatives
Diet signalsLow sodium, low fat, processing level, protein source
Origin & companyCountry of origin, manufacturer, founding year
Usage & warningsAge range, prep time, storage, Prop 65
Where it’s soldEach retailer page, aisle, last seen

Coverage varies by field.

04

Every attribute

300+ attributes
per product.

Not a description to parse. Every claim, allergen, ingredient, nutrient and warning is its own field.

Read from the pack and the stores,
with the source beside every field.

ClaimsAllergensNutritionIngredient signals
Talk to us about your data
Read every photo.Check every source.Put the data to work.

Company records

Every brand and the
company behind it.

Founder, founding year, location and parent company, linked to the products on shelves today.

Three company records
Company origins · three examplesChoose a company ↗
Company record02 / 03
1868Company beginnings

TABASCO

Avery Island, Louisiana

A small Louisiana island. A pepper sauce with a big future. Edmund McIlhenny founded his company here and developed the recipe that became TABASCO.

From an island to the sauce aisle.Product-family illustrations

See the company record

Three places.
Three beginnings.

Every brand record includes its origin.
These three are illustrated, not photographed.

Use cases

Built for AI agents and CPG teams.

Three core use cases, demonstrated with the same product.

Your syndicated row, enrichedReal output
Your file859553004375CAPPELLOS ALMND FLR PEPPERONI PIZZA 12OZ$ sales · units · distribution

What Sous adds to that row

Matched
Cappello’s Almond Flour Thin Crust Pepperoni Pizza, 12 oz · PK-SD03-RSP4-61E3-2
Matched by barcode
Claims
Gluten-free (certification mark on the pack) · Grain-free · Seed oil-free
Added
Allergens
Contains milk, egg, tree nut
Added
Ingredients
26 · first three: water, mozzarella cheese, tomatoes · seed oil-free
Added
Nutrition
280 kcal, 10 g protein, 790 mg sodium per 113 g serving
Added
Price
$10.89 to $12.99 across 9 retailer pages, Sep 2026
Added
Aisle
Frozen Pizzas at 5 of 8 retailers
Added

One row of one file. The same match runs on every product code.

05

CPG brands

Enrich the data you already license.

Go beyond what your data provider codes for. Sous adds hundreds of product attributes to your SPINS, Nielsen, Circana and retailer portal data, so every sell story and category review is built on the full product picture.

Any file with a product code,
matched and enriched.

SPINSNielsenCircanaRetailer portals
06

Purchase data

Match purchase data to product records.

Receipt and credit card transaction descriptions are often cut short, misspelled or missing the brand name. Sous matches each line item to the right product and adds its attributes, so analytics, ad audiences, measurement and CRM can work with complete product information, not a messy transaction description.

A line item becomes a product,
and a product carries 300+ attributes.

AnalyticsAudiencesMeasurementCRM
A line item becomes a productReal output
Receipt lineCAPPELLOS PEP PZA 12OZ
Product
Cappello’s Almond Flour Thin Crust Pepperoni Pizza
Matched
Brand
Cappello’s
Added
Size
12 oz · frozen · box
Added
Flavor
Pepperoni
Added
Diet
Gluten-free mark · seed oil-free · contains milk, egg, tree nut
Added
Signals
Frozen · processed · protein from pork
Added
Sold at
12 retailers, last seen Sep 27 2026
Added

Each line matched to one record, with every attribute.

What the shopper sees · drag for what’s behind itReal output
You

Find me a gluten-free pepperoni pizza. I have celiac.

Agent

Cappello’s Almond Flour Thin Crust Pepperoni Pizza, 12 oz. Sous verified the gluten-free claim across the pack and 12 stores.

Sous verifiedGluten-free
3 sources agree
PackCertified Gluten-Free mark on the box
Stores“Gluten free” on 6 of 12 retailer pages
LabelFree-from list: gluten
user   "Find me a gluten-free pepperoni pizza"

agent  search "gluten-free pepperoni pizza"
       → 3 candidates

agent  POST sous/v1/products/verify  × 3
       user ask: "gluten-free pepperoni pizza"

sous   Brew Pub Pizza Pepperoni      ✕ wrong  contains wheat
       Di Fara Pepperoni Pizza       ✕ wrong  contains wheat
       Cappello’s Almond Flour Pep.  ✓ verified

sous   proof · Cappello’s
       pack    Certified Gluten-Free mark · pack photo
       stores  "gluten free" on 6 of 12 retailer pages
       label   free_from_list: gluten

agent  → shopper  Cappello’s, 12 oz
       verified gluten-free by Sous
◂▸
What the shopper seesWhat’s behind it

Live data, Oct 11 2026. The chat is an example; the sources are real.

07

Agentic commerce

Verify product claims, certifications and quality for agentic commerce and shopping agents.

Product pages are often wrong or incomplete, which matters when a product choice involves an allergen or dietary restriction. Sous verifies the agent’s choice against the actual pack and every retailer that carries the product, then provides the evidence.

Every claim checked at the source,
before the buy.

AllergensDietsClaimsCertifications

More use cases

And many more use cases.

One record of every product: what’s on the pack, how a shopper sees it, and where it’s sold.

Agentic commerce

Give shopping agents the facts

Ingredients, allergens and package size, read from the pack, plus the stores that sell the product.

AI assistants

Answer product questions

Give chat, recipe and health apps verified product facts from the pack, not guesses.

CPG brands

Compare a whole aisle

Compare your ingredients, claims and certifications with those of every brand in your category.

Ingredient suppliers

Find every product that uses your ingredient

See which brands use almond flour, oat fiber or monk fruit, by category and claim.

Purchase data

Fill in receipt and transaction data

Match each line item from receipts, cards and invoices to one product record, with brand, size and 300+ attributes.

Ad tech & retail media

Target by product traits

Build audiences and ads from claims, flavors and occasions, not only brand names.

CRM enrichment

Complete your company records

Add each account’s brands, parent company, categories and products to your CRM.

Retailers & marketplaces

Fill gaps in your catalog

Add missing ingredients, claims, sizes and photos to the products you sell.

Frequently asked questions

What is Sous Product Data?

One verified record for every consumer packaged product: ingredients, allergens, claims, certifications, nutrition, origin, usage and where it is sold, with the source and date behind every field. It covers 10 million products with 300+ attributes per product.

How is a product fact verified?

Each fact is read from the product-pack photos by the Sous Consumer Vision Agent and from every retailer and brand website that lists the product, then checked against the other sources. The record keeps each source, so you can see what the pack says and what each store says.

Where does the data come from?

Hundreds of retailer websites, tens of thousands of brand websites, store search results and millions of product-pack photos. The Sous Consumer Vision Agent reads the claims, certifications, ingredient statement, allergen lines, nutrition panel and warnings off each pack.

What attributes does each product record carry?

Identity and pack size, the full ingredient statement with contains and may-contain lines, an allergen state for nine allergens, claims and certifications, every nutrition panel line per serving and per ounce, ingredient and diet signals, origin and company, usage and warnings, and each retailer page where the product is sold.

Who uses it?

CPG brands enriching SPINS, Nielsen, Circana and retailer portal data by product code; teams matching receipt and transaction line items to products for analytics, ad audiences, measurement and CRM; and shopping agents verifying claims, certifications and allergens before a purchase.

How do I get access?

Leave your work email on this page and the Sous team sets up your access.

Get verified product data for your AI agents and CPG teams.

Leave your work email and we’ll set up your access.